If you’re new to Internet Marketing some of the terminology will be new too.
This post explains basic information about two different kinds of keywords and which one is best when first setting up your site so you receive targeted and qualified traffic.
Keywords are words or phrases that searchers use when looking for information on a specific topic from a search engine, like Google or Bing.
When setting up a web site or blog site for your business it’s important that the keywords you use on each page match what your potential customers are searching for.
Two kinds of keywords are broad and long-tail.
Broad keywords are short, usually one or two words, and general.
They are searched often and have a lot of competition.
For example, I searched “face moisturizer” and there were 4,300,000 results on Google. That’s a lot of competition!
Long-tail keywords are usually phrases that are more specific.
These have fewer searches so there’s less competition.
A search for “organic anti-aging face moisturizer” showed 859,000 results in Google. That’s much less competition and a much for targeted audience.
It’s best to use long-tail keywords when setting up your pages. This will help make sure your potential clients and customers find you because the rank on search engines easier with less competition and you’ll receive more targeted and qualified traffic.
I hope this basic information on keywords has been helpful to get you started on building your web site or blog site. Let me know with a comment below.
With LOVE, Laura