If you’re struggling with having to call your friends and family, make cold calls and make 3-way calls to build your direct sales business you’re in the right place.
I want to share with you how having a blog can help you grow the direct sales business you’re in by getting you more leads and sales with less work.
Does your direct sales company provide you with a free web site? Many direct sales opportunities do and more often than not ALL the representatives get the same, company branded, web site.
The company’s web site, even with your name attached, is the company’s presence and brand.
To get more leads and sales you need to:
- Stand out from the crowd
- Target your market
Create your own brand for your direct sales business, stand out from the crowd and target your market, with your own blog site.
You might be thinking, “I don’t have anything to blog about.” You’re not alone. Lots of people think that at first.
Blog about you and blog about your products.
Here are a couple ideas to get you going on blogging about you:
- Tell your story about your journey with your company and how you’re learning and growing as a representative. This could attract people to join your team!
- Tell people about what you like to do in your spare time. What are your hobbies? Do you love to ski? Do you love to go out to nightclubs? Do you love preparing healthy organic meals? Write about it and share pictures.
Think about this. These types of questions are leading you to your target audience, or rather, leading them to you!
Then, of course, you’ll write post blogs about specific products.
If you’re with a company like Avon or Mary Kay with a large product line, the corporate web site includes all it’s products – it’s marketing to everyone at one time.
If you market to everyone, you market to no one.
This is where a blog is so relevant to your sales…and exciting!
By writing a blog on a specific product you get to target your audience with the keywords you choose. (Don’t let keywords and SEO scare you. It’s not that complicated.)
Now let’s say you love to ski and you sell Avon products.
Write a blog post about Avon’s popular Skin So Soft ® lotion and share how it keeps your skin soft all winter long even when you’re out skiing in the sun and wind.
Post a picture of the product and one of you out on the slopes with your friends or family.
People buy from people, not companies.
When thinking of keywords just think about who your target audience is for this blog post and what they might be searching. Keywords aren’t just words, they are phrases.
For this example, keywords could be:
- skin care products for skiers
- moisturizers for winter
- skin care in cold weather
- how to soothe chapped skin
Think about what your target audience would be typing into Google. Chances are they aren’t typing in “Avon skin care products.”
Your potential customers are typing in their problem.
You want to come up in Google as their solution.
Your active blog site can show in their search with their solution!
I hope this helps you see the power of having a blog to make more sales without having to bother friends and family or be on the phone all day.
If you’re still not sure, think about this . . .
Every blog post you create is a permanent flyer.
It’s out there forever.
With proper keywords people will start finding you . . . over and over again.
Even when you’re out to dinner. Even when you’re sleeping!
Not all blogs are created equal.
Some free blog sites don’t allow you to sell products so do your homework.
With the blog I use I can sell anything I want and share what I want. (As long as it’s legal, of course.)
Another cool thing about is that if you choose to be an affiliate, you can create a stream of residual, passive income.
Feel free to reach out to me if you have any questions.
Just leave a comment or send me a message.
All the best on growing your business!